Return on investment

Utilizing the KWord and P-F-P agents, AFS@Publishing provides functions to monetize and profit from search engine traffic.

The monetization of your audience via advertising can be carried out in two ways:

• your online media salesmen can directly sell ad space on the search engine in the form of sponsored links that appear contextually according to users' searches (K-Word agent)

• you can easily integrate sponsored links generated by third parties such as Google Adwords or Yahoo-Overture. The P-F-P agent automatically transmits user queries to external sponsored link systems that you have partnered with, and integrates the links that are to be displayed in the final results stream. You therefore retain control over the integration.