Tools

Configuration, administration, statistics, query analytics, management of synonyms and thesauri, and more. The AFS back office allows you to orchestrate all key functions and monitor all search engine operations via ergonomic interfaces.
Images: Hit-Parade, NLP, etc.

The back office also provides access to a set of tools with high added value such as KWord or SEMA.

KWord

In the same way that public search engines display sponsored links, KWord enables you to associate specific responses with selected keywords. KWord provides an editorial response to targeted queries and comes into its own with event driven promotions, treatment of news subjects or spotlighting of sales promotions related to the context of user searches.
Keywords and the results they trigger (headings, text, links and images) are easily defined using the back office. Just like sponsored links in public search engines, these result links can be inserted in the list of results or displayed in the side margin to highlight them.

SEMA

SEMA (Search Engine Marketing Agent) is an AFS function designed to improve your content's referencing on public search engines.
Its intuitive back office interface allows you to easily create referencing indexes based on:

• words or expressions entered manually or imported from external files;
• concepts (words or expressions) automatically extracted by AFS during indexing;
• words or expressions supplied by a module that analyzes user queries. This builds on the observation that the most frequent searches on the site correspond to the top searches on the Internet, and are therefore the most important subjects for referencing.

Once the index is defined, the SEMA module automatically generates a set of XML files that are transformed on demand into web pages or word clouds by applying XSL style sheets. These static HTML pages are then delivered to the website and integrated in the portal content.