Analyzing
Your site's internal search engine can answer the question: "What are web shoppers looking for on my site?"
AFS@Store includes a comprehensive back office to address the needs of online retailers. A single, easy to use web interface provides full quantitative and qualitative feedback, accompanied by the search engine's configuration tools.
Quantitative Analytics
The AFS@Store back office provides a wealth of information about search engine usage, request volumes, engine and index status, etc.
Qualitative Analytics
This is supplemented by query-related analytics: most frequent queries, queries with no results (e.g. to be used to flesh out a thesaurus), products most often selected, etc. These analyses can be on a daily, weekly or monthly basis depending on your needs, and can be used to generate reports.
Search Engine Management
The back office provides a full set of tools for configuration and management of the search engine: management of thesauri and dictionaries of synonyms, management of campaigns within the site (KWord agent), optimization of natural referencing (SEMA), etc.
The back office provides a full set of tools for configuration and management of the search engine
